Using website localization tools to reach and cater to customers globally
Jamaica Gayle
August 4, 2022

Vincent & Henry Tong founded Printcious in 2015, an online custom gift printing platform, to help consumers find unique, affordable gift options. By utilizing an array of digital tools and strategies, the Malaysia-based company connects gift seekers, designers, and business owners, providing a platform for collaboration.

After nine months of finding success domestically, Printcious began exploring new markets. The founders recognized the importance of global expansion for the growth of the company. The first step in their internationalization was to leverage Google Ads. 

Today, the printing company ships products to customers in nearly 100 countries, with the largest markets in Malaysia, Singapore, the United States, and Australia.

To support the domestic and international growth of the enterprise, the Tong brothers have prioritized educating the market about DIY gifts. “[W]e have been educating the market via Facebook, Google, and YouTube to show how easy and affordable it is to create their own customised gifts with advanced digital printing technology,” they shared. 

Vincent and Henry have the vision to grow Printcious into the largest online DIY gift printing platform in the ASEAN region. Their commitment to engaging a global network of customers is exemplified through their localized web content— showing local currencies and rates. 

The company website also displays the logos of the global digital tools that they leverage including Visa, MasterCard, and Stripe to easily accept payments from different countries and cloud-based messaging tools like Facebook Messenger and WhatsApp to communicate with customers around the world

In January 2021, Printcious announced a new partnership with Shutterstock. Vincent said, “Covid-19 lockdowns and precautions have kept families apart, therefore, we’ve seen a spike in personalized gifting as people go out of their way to show loved ones they care. Social distancing and safety precautions make shopping for gifts an onerous task.”

Throughout 2020, the e-commerce site printed over 100,000 products monthly, maintaining a source of income for many designers. “Customers can now choose designs from Shutterstock’s database of 1 million designers, photographers, and artists, at the same time helping these designers monetize their creations to get through these difficult times,” he said.


Vincent & Henry Tong