Finding the 95%:  How ‘Going Global’ Can Accelerate Your Startup  

Date & Time

Thursday, May 20, 2021
12:15 PM - 1:45 PM EDT


Register here

Did you know that more than 95 percent of the world’s consumers are outside of the United States? Your competitors are increasing their global market share, and you can too. Exporting doesn’t have to be burdensome. The Internet, improved logistics channels, free trade agreements, eCommerce, and the array of available export assistance through the U.S. government and its partners has made exporting more achievable; that’s true for small businesses and those at the startup stage. Join the U.S. Commercial Service and the Global Innovation Forum for a panel discussion and workshop on “Finding the 95%,” during which you will hear from successful startup exporters, experts from the private sector, and government representatives dedicated to your success.

Agenda

FIRESIDE CHAT: “MY GLOBAL STARTUP STORY”

Hear from Baltimore-area startups that have successfully gone global. Panelists will share their experiences and advice about how they balanced the challenge of entering new markets while accelerating their startup businesses.

Moderated by Jamaica Gayle, Deputy Director, Global Innovation Forum, and featuring:

  • Eno Umoh, Global Air Media

  • Ellington West & Brandon Dottin-Haley, Sonavi Labs

  • Brian Costello, ZeroFOX

THREE INGREDIENTS FOR GOING GLOBAL: FIND THE RIGHT MARKETS FOR YOU, PROTECT YOUR IP, AND IMPLEMENT YOUR DIGITAL SALES STRATEGY

Three experts in market strategy, IP protection, and digital sales channels will share their recommendations for mastering these critical elements of global expansion.

Moderated by Jake Colvin, Executive Director, Global Innovation Forum, and featuring:

  • Raquel Cohen, Senior IP & Trade Policy Attorney, International Trade Administration, U.S. Department of Commerce

  • Paul Disselkoen, Senior Associate of Government Relations, PayPal

  • Veronica San Luis, International Growth Project Manager for the Americas, Google

RESOURCES TO HELP YOU GO GLOBAL

There are many resources at the federal, state, and local levels available to support your global expansion. Hear from dedicated officials who will share how they support Maryland businesses.

Moderated by Tricia Van Orden, Deputy Director, Trade Promotion Coordinating Committee, International Trade Administration, U.S. Department of Commerce, and featuring:

  • Rebecca Bellinger, Executive Director, Center for Global Business, University of Maryland Smith School of Business

  • Andrew Glass, Commercial Officer, U.S. Commercial Service in Baltimore

  • Jessica Reynolds, Senior Director, Office of International Investment and Trade, Maryland Department of Commerce