Bridging the Digital Divide: How EcoMap Technologies Is Democratizing Startup Ecosystem Intelligence

Hua Wang
March 15, 2024

Kevin Carter, Head of Business Development at EcoMap Technologies, is at the forefront of leveraging digital technologies to democratize access to information and resources, fostering ecosystem intelligence, and driving equitable economic development.

Based in Baltimore, Maryland, EcoMap Technologies has quickly established itself as a pivotal player in the global market, with its platform being instrumental in mapping and analyzing entrepreneurial ecosystems across the world, including US, Kenya, India, Mozambique, and Canada.

The Genesis and Evolution of EcoMap Technologies

Launched in early 2020 by the late Pava LaPare while she was a student at Johns Hopkins University, EcoMap Technologies’ initial platform was a simple yet effective tool designed to make local ecosystems more accessible. It primarily relied on manually collected data to map out resources available to entrepreneurs and small businesses. The onset of the COVID-19 pandemic underscored the necessity of digital platforms as physical spaces closed, prompting the team to enhance their digital offerings.

“Our first major project was mapping Ghana’s entrepreneurial ecosystem for the Aspen Institute. It highlighted the challenge of uncovering assets that lacked a digital presence,” Carter recalls.  EcoMap found hundreds of assets publicly available and also highlighted the potential for discovering thousands more that lacked a digital presence.

This early experience underscored the necessity of digital solutions in an increasingly online world, especially during the COVID-19 pandemic when “digital doors had to be opened.”

From Information Accessibility to Ecosystem Intelligence

EcoMap’s mission has always been to democratize access to information, particularly for those lacking the connections to capital. “Our vision has evolved from simply providing information to delivering ecosystem intelligence,” Carter explains. This shift towards ecosystem intelligence involves not just listing assets but analyzing an ecosystem’s strengths, weaknesses, and identifying critical gaps, such as the lack of funding for female entrepreneurs compared to their male counterparts.

Leveraging Digital Technologies for Global Impact

At the core of EcoMap’s success is its use of proprietary digital technologies, including sophisticated algorithms for data collection and updates, and the integration of AI with a human touch to ensure data accuracy and relevance.

A notable innovation is the EcoBot, a chatbot that makes ecosystem data more accessible and user-friendly. “The EcoBot is designed to pull from a very specific database, offering real-time updates and insights,” says Carter, highlighting the platform’s commitment to maintaining an up-to-date and dynamic information source to better support decision-making for entrepreneurs, investors and policymakers.

Public and Private Sector Collaboration

Carter emphasizes the importance of collaboration between the public and private sectors in building vibrant ecosystems. “The state government and public-private partnerships, like TEDCO in Maryland, have been instrumental in our growth,” he notes. This collaboration extends to the private sector, including foundations and corporate sponsors, which provide not only financial support but also strategic partnerships critical for ecosystem development.

“UpSurge Baltimore is galvanizing the entrepreneurial support organizations in the region to better understand their strengths, weaknesses and gaps,” says Carter.  “This data is used for Baltimore’s application for a $100 million US Economic Development Administration Tech Hub Grant.”

“The SBA is empowering states to be their own laboratories of innovation. They are encouraging different ecosystem players to talk to each other and awarding them grants for collaborations,” says Carter.  “Brittany Sickler, Director of Ecosystem Development at the SBA, and her team are soliciting really good ideas and they are adding firepower and money to the best initiatives.  It is breaking down silos and changing how the federal government is approaching innovation ecosystems.”

Meta was an early customer and helped launch a consortia of technology companies to encourage more female representation in mixed reality.  “We helped create a platform to highlight the best women-led startups in VR and the metaverse, with the goal of getting them more access to investors.”

Looking Ahead: The Future of EcoMap Technologies

As EcoMap looks to the future, the focus is on deepening its ecosystem intelligence capabilities. “We’re moving towards offering predictive insights and recommendations to empower our users with actionable intelligence,” Carter shares. This next phase is about not just keeping the information up to date but helping users strategically navigate their ecosystems for greater impact.

A Vision for Policy and Global Markets

Carter advocates for a nuanced approach to digital taxes, technology choice, and AI regulation, urging for dialogue and collaboration across sectors. He stresses the importance of understanding the broader implications of policy decisions on innovation and access to digital technologies.

Carter supports the extension of the WTO eCommerce Moratorium and is against digital taxes.  “There will be such outrage if countries start taxing emails and PDFs.  It seems so anti-internet and it creates unnecessary barriers,” says Carter.

In a world increasingly defined by digital connections, EcoMap is setting a new standard for how we understand and engage with entrepreneurial ecosystems. By harnessing digital technologies, fostering global access, and facilitating cross-sector collaboration, EcoMap is paving the way for a more inclusive and dynamic economic future.

“Our work is about breaking down barriers and making a real difference in the lives of businesses and the people behind them,” Carter reflects, underscoring the transformative impact of EcoMap on global economic development.

EcoMap Technologies

Kevin Carter