While the use of beauty products have been around for thousands of years, it wasn’t until the 20th century that cosmetics became extremely popular. Advances in science and medicine have fueled the expanding market, with new products being introduced every year. The global market size, which was around $450 billion in 2017, is expected to soar past $700 billion by 2025.

While demand for products continues to rise, user’s preferences in the types of products they buy has changed recently. The world as a whole is thinking more about the goods they buy, and “younger consumers [are] rejecting the large brands their parents preferred and seeking out locally-made, artisanal, natural products in all consumer categories.” With this in mind, many cosmetic companies today are experimenting with more natural materials and traditional medicines in their products.

Ashleigh Ivory, a Singaporean beauty products enterprise, offers ointments, fragrances, and accessories that combine modern knowledge with traditional medicine. Their main product is the Black Diamond beauty roller, which is complimented by their Fuji Shiitake age defying serum. Beauty rollers, which traditionally were made of jade for it supposed healing properties, first were used by members of high society in 17th century China. These beauty rollers have seen a surge of popularity worldwide, particularly in the United States, as people try to reduce the physical effects of age.

Ashleigh Ivory’s founder, Cassiopea Yap, decided to pair this age-old tool with modern materials. Instead of a traditional jade stone, Ashleigh Ivory’s beauty roller utilizes pure silicon rollers. These rollers, made from what they call Terahertz ore, emit terahertz radiation that they claim can penetrate the top layers of skin, clearing up pores and cleaning facial skin better than other methods. These effects are complimented by their Shiitake age defying serum, which is rich in vitamins and natural acids from mushrooms that brightens skin and fades acne scars.

Ashleigh Ivory offers customers worldwide shipping, as well as accepting PayPal and all major credit cards. Ashleigh Ivory uses their social media accounts to showcase their products, highlight customer reviews, give healthy lifestyle advice, and more. Their products are also listed for sale on their Facebook page, so customers don’t need to visit the website to make purchases. Users can also enter giveaways on Ashleigh Ivory’s Instagram page, where customers can enter by following the account commenting on the post. Their blog, which is incorporated into their website, shares helpful skincare tips and information about their products.